B2B Marketing Strategy & Analytics Manager

תיאור משרה

About the role
Systematics is looking for a B2B Marketing Strategy & Analytics Manager - a data-driven marketer who combines strategic thinking with analytical depth.
You’ll work closely with the CMO to turn market insights, customer data, and business goals into actionable marketing strategies that drive growth across business units.

Key Responsibilities
• Analyze market trends, customer data, and competitor activities to create actionable insights and strategic marketing recommendations.
• Partner with business units and MARCOM to translate insights into digital marketing plans and go-to-market actions.
• Build and manage marketing dashboards, KPIs, and revenue attribution models across campaigns and channels.
• Lead research and analytics projects that define target audiences, messaging, and value propositions.
• Evaluate marketing performance, optimize digital activities (campaigns, content, events, webinars, SEO/SEM) based on data insights.
• Support cross-company marketing initiatives and develop scalable data structures within CRM and Marketing Automation tools.